International Business Management Assignment Example | Topics and Well Written Essays - 4500 words

International Business Management - Assignment Example However, the company remains pressed for resources and cannot afford to make the wrong decision when it comes to entering a new market. It is currently not in a position to bear high political, economic or regulatory risks. To this end, great potential exists in BRIC countries as the growth potential in these nations tends to be higher compared with the U.S. The founder of Genicon must, therefore, decide whether or not to enter the BRIC markets and, if so, which of these markets to enter. This decision must be made vis-a-vis the decision to continue to expand in European regions such as Germany. It is recommended that Genicon enters Brazil owing to low political risks and smooth regulatory environment. 2. Problem statement Genicon faces the problem of whether to enter into developed markets such as Germany or focus on existing markets or enter into BRIC countries. If it chooses to enter the BRIC economies then which economy should Genicon enter for maximizing its profits and growth p otential and minimizing its risks? 3. Analysis Genicon possesses over 10 years of experience in the sale of laparoscopic instruments within and outside U.S (Kupetz, Tindall, & Haberland, 2010). Internationalization may be active or proactive (Wild & Wild, 2012). However, Genicon’s internationalization has been largely proactive to take advantage of favorable business opportunities. Furthermore, the current marketing and distribution environment required firms to sell through GPOs which favored large companies owing to financial structure (Kupetz, Tindall, & Haberland, 2010). Hence, Genicon’s sales in the U.S were declining (Kupetz, Tindall, & Haberland, 2010). Additionally, international markets were providing higher growth rates as far as the market for MIS was concerned. Theory attributes internationalization to the strategic intent of the founder (Wild & Wild, 2012). The case suggests Genicon’s founder- Haberland to have had interest in entering emerging mark ets owing to their high growth rates. However, the biggest concern encompassing Genicon is which BRIC market to enter. It is important to analyze each BRIC economy from the perspective of various factors. Global legal issues such as intellectual property which faces threat of piracy may be important considerations for international businesses (Wild & Wild, 2012). In terms of the legal environment, India offered improvement in terms of shorter product launch times and tighter IP laws. Russia offered weak enforcement laws whereas China offered uncertain, slow and weak regulatory procedures (Kupetz, Tindall, & Haberland, 2010). Brazil, on the other hand, offered â€Å"internationally accepted† regulatory standards with the prospective introduction of the four-tier system (like that in the EU) which was favorable for Genicon. Considering that the role of government intervention is critical factor for startups, the BRIC countries need to be analyzed in terms of this aspect as well . India has been heading towards privatization. Political ideologies may range from being anarchist ( whereby personal and private groups have liberty) to totalitarian (where every aspect of people’s lives is controlled) (Wild & Wild, 2012). Pluralism exists in the middle whereby both public and private groups coexist (Wild & Wild, 2012). China seems to have moved towards pluralism in the wake of globalization with the

The Art and Science behind Ron Howards movies Essay

The Art and Science behind Ron Howards movies - Essay Example Although these two movies dive deeply into the struggles of human life: one inevitable (old age) and the other unfortunate (schizophrenia). This write-up explores Ron Howard’s work in both of these movies, focusing on the distinct style the director has used for respective storytelling. Director’s Cut Cocoon (1985) â€Å"Something extraordinary and unexpected can happen any time.† (Gray, 2003) Calling Cocoon just a science fiction movie would be wrong on my part and would not do justice to Howard’s vision of David Saperstein’s unpublished novel (Gray, 2003). The film explores multiple interwoven themes such as ageing, life’s sufferings associated with age, friendships, relationships, aliens etc. and genres such as comedy, science fiction and inspirational drama. There are several storylines that run throughout the movie; (i) that of three-retirement community senior citizens, Arthur (Don Ameche), Ben (Wilford Brimley), and Joe (Hume Cronyn) w ho yearn to bring back their youth and energy, which they used to rekindle their sexual desires and to engage in socializing and enjoying life once again (ii) another senior citizen Bernie (Jack Gilford) whose pessimistic attitude and stand on ethics costs him the life of his wife (iii) a group of aliens from planet Antarea led by Walter (Brian Dennehy) who return to earth in search of their fellow Antareans and who stumble upon emotions that could only be experienced by a human. The way Howard details the lives of all these individuals, particularly life in elderly homes (that can tend to be a dragging subject), is impressive. He shares the same stories from different perspectives, that of grandparents and grandsons, aliens and humans, young and old. The movie ends with senior citizens (except Bernie) joining the... This "The Art and Science behind Ron Howard’s movies" essay outlines the common features in Howrd’s movies and his filmmaking style. Calling Cocoon just a science fiction movie would be wrong on my part and would not do justice to Howard’s vision of David Saperstein’s unpublished novel (Gray, 2003). The film explores multiple interwoven themes such as ageing, life’s sufferings associated with age, friendships, relationships, aliens etc. and genres such as comedy, science fiction and inspirational drama. There are several storylines that run throughout the movie; (i) that of three-retirement community senior citizens, Arthur (Don Ameche), Ben (Wilford Brimley), and Joe (Hume Cronyn) who yearn to bring back their youth and energy, which they used to rekindle their sexual desires and to engage in socializing and enjoying life once again (ii) another senior citizen Bernie (Jack Gilford) whose pessimistic attitude and stand on ethics costs him the life o f his wife (iii) a group of aliens from planet Antarea led by Walter (Brian Dennehy) who return to earth in search of their fellow Antareans and who stumble upon emotions that could only be experienced by a human. He shares the same stories from different perspectives, that of grandparents and grandsons, aliens and humans, young and old. The movie ends with senior citizens joining the Antareans to opt for an eternal life on another planet and to undo the humiliation they have suffered from their age. It leaves with an ambiguous ending, questioning the rightness of their decision.