STARBUCKS IN CHINA Essay Example | Topics and Well Written Essays - 2000 words

STARBUCKS IN CHINA - Essay Example The retailer also used restructuring strategy to maximise its productivity and eradicate any internal management weakness. Employees are trained, new products are developed and stores are redesigned to entice a large pool of potential customers towards its coffee houses. However, it must be noted that the global coffee retailer tends to charge higher prices, since it does not compromise over quality and brand reputation. This paper will going to discuss the marketing strategy of Starbucks and importance of its three core business segments that are US Segment, International Segment and Global Consumer Products Segment. (Company’s Annual Report, 2009) Indeed, Starbucks has so far maintained the highest number of retail coffee outlets, mostly on ownership basis, in United States which is a market of more than 300 million people. Since marketing does not aim to target every single human being and customer, therefore, the coffee retailer has established a quality criterion to meet the tastes and preferences of its US customers who are inclined to pay higher prices for better quality. It is worthwhile to mention that more than 70% sales generated in 2009 by Starbucks was from its US business segment. In addition, the company has also entered the business of Instant coffee or ready-made coffee that attracts fast food customers. The market for this coffee product in USA is estimated to be more than $700 million dollars. In 2003, Starbucks acquired its competitor namely ‘Seattle’s Best Coffee’ which today has become an active brand as it is sold in more than 25,000 Starbucks’ outlets, supermarkets, retail stor es and fast food chains. The retailer also has â€Å"Specialty operations within the US include licensed retail stores and other initiatives related to the Company’s core business† (Company’s Annual Report, 2009) and Helliker 1,

Sibling Ties In Later Life Essay Example | Topics and Well Written Essays - 500 words

Sibling Ties In Later Life - Essay Example Siblings, unlike other familial relationships such as parent-child is not confound within the bonds of obligation, rather it is more â€Å"mechanical† since they are â€Å"generational partners† (Bedford & Avioli, 2001), where reciprocity and closeness are distinct characteristics. Sibling rivalry is normal (â€Å"Sibling ties,† n.d.). As a personal attestation, me and my siblings compete with our parents attention, during our younger years. In fact, we compete about almost anything, but end up helping each other. There are times in which our relationship was not going so well, but we still manage to work things out. I agree with what Bedford and Avioli (2001) contended about â€Å"cognitive closeness,† since me and my siblings are fond of sharing our different worlds to each other, and find it very interesting to find out that even though we have different plans in life, there are some things which we have in common, such as our interest to sports and rea ding books. These common hobbies make us spend time with each other every week. We also have different plans when it comes to family life, and we have thought of different ways on how to rear a family, so this might be one of the reasons of ‘losing’ this closeness in later life, but definitely not losing each other’s contact. Care Giving Tasks among Siblings I believe that family structure and attitude towards family members are largely cultural in nature.

The Role of Human Resources Essay Example for Free

The Role of Human Resources Essay Describe the unique challenges of managing the human resources function for your specific organization As a new Senior Vice-President of Human Resources for Hospital Corporation of America (HCA) Inc are presented many challenge because the size of healthcare organization. HCA owns and operates one hundred and sixty nine hospitals, and one hundred and five surgery centers within twenty-five states, including London England furthermore, the organization and its affiliate employee approximately one hundred and ninety thousand people. Therefore, there is a need for a large qualified staff of human-resource individuals. As the Senior Vice-President of Human Resources, one would report to the CEO of the company as well as have a staff of several vice presidents who would handle all the relevant regions and facilities. The human resources department is broken down into sections and there are vice presidents over each of these respective sections that would report to a senior vice-president of HR groups. This includes, * Division offices that oversee the hospitals and surgery centers. * Operations and recruitment. * Employee relations. * Benefits and compensation. * Information system and executive workforce development. * Human resources ITS. * Community relations and foundations. * Organizational leadership and development. Each one of these groups covers all the various human resources functions within the organization. According to Flynn, Mathis and Jackson (2011), â€Å"HR professionals in all segments of the industry will be faced with the challenge of recruiting and retaining the right number of competent employees for their organizations† (p. 11) The organization like many others has the challenge of recruiting and retaining mostly registered nurses, but HCA cannot forget about retaining the employees which a company presently has. There are human-resource departments at each of these hospitals that handle the hospitals and affiliated surgery centers. These HR directors at the hospitals report to the division offices who then report to the respective corporate human resources vice president. Furthermore, the issue of managing changes, such as costs, governmental compliance, diversity, technology and the quality of work life falls under one of the responsibilities of the vice presidents. All of these items must be handled efficiently and effectively at the same time ensuring that company has happy employees. A person also has to ensure that there is a diverse group of employees within the organization, as well as give employees options so that they will have a good balance between work and family. The company had a very different group of employees, and continues to educate their employees through the Cultural Inclusion series that business offer monthly along with a separate group that manages all of employer accreditations and governmental compliance issues that do not fall within the jurisdiction of human resources. Analyze the competencies required for your specific position and determine in which areas you need to develop. Provide specific examples to support your rationale. According to Flynn, Mathis and Jackson, â€Å"the five core competencies that are critical in a high-performing HR leader are strategic contribution, personal credibility, HR delivery, busi ness knowledge and HR technology (Flynn, Mathis, Jackson, 2011) p. 22. Together with these competencies company a human resources must be emotionally, intelligent, connect to proper procedures and behaviors in their jobs, due to the structure and how businesses are set up. People will feel confident that all of these areas are covered and support the organization successfully. The areas that one needs to develop and have a better understanding are the business knowledge aspect also the technology aspect. Since this Corporation is large and has many different departments, it would be beneficial for leader to have a general and basic understanding of how each department works and interacts between one another and know who reports to whom to give a person a well-rounded picture of each group. The technology is changing so much that it would be advantageous to have a good understanding of how new technology can assist in hiring, training and promoting employees within the organization. In the past the company has tended to hire outside of the organization before promoting within however, it is in the process of changing that with the modern system that allows employees to update their education and skills for the human resources group to review. It is also important in a HR position to be able to communicate effectively with all employees from the top to the bottom and to be approachable and make employees feel comfortable coming to talk with others within our department. Finally, mutual respect is a necessity and a requirement to make everything run smoothly. Determine the role you think the company could play in developing you for the opportunity. What would you need the company to do? How does it benefit the company? In preparing some for this position, the company plays a vital role. One way to prepare for this position would be to have a person work his way through the various HR positions. The training would first start with a corporate overview and the functions HR department. Training at the division level would be the next step, how they handle the HR departments of the hospitals, and finally training at the hospital level itself so that staff could understand their positions and what they deal with daily. In this training, one would get a fundamental understanding of what everyone does from the clerks to the directors. As a present manager, it is very important for management to have a grasp on everything that happens under their leadership. Person should have a basic understanding on how to do every aspect of the job, employees have more respect for a leader when they are not afraid to get in the trenches and help out including understanding what they deal with in their respective jobs. For example, the staff wants the manager to appreciate their job and give them reward for their performance. A Human Resources manager would, need to have a bachelor’s degre e, preferably in human resources along with some work experience for this position. Furthermore, for this position, a graduate degree is preferred; one should enroll in the executive development program and have a mentor. If the company does not have a mentoring program, could check with the American Society for Healthcare Human Resources Administration. â€Å"The ASHHRA Mentoring Program is designed to create a mentorship community for health care HR professionals to enhance and grown knowledge, skills and abilities to excel in their careers† (ASHHRA Mentoring Program). Moving into this position would involve a series of cross training to prepare for this position within the organization. The company would need to outline a training program that would be approximately two years, and within that time frame, all the various human-resource jobs and managerial duties should be reviewed. One would need to ensure that a person had the knowledge, skills and abilities to do the job. Coming from a legal background, training for the labor and employment law section would also be beneficial so that company would have a general knowledge on how employment matters affect the organization when they reach a litigation level. In adequately preparing a self for the role, it would be advantageous to the organization because one would be a well-qualified employee who has understanding of all the areas that fall within arena. Develop a strategic view of human resources that supports your institution’s organizational strategy The strategic plan for the human resources department would incorporate company missions into the organizational mission statement and goals: â€Å"Our organization (HCA) is committed to the care and improvement of human life and strives to deliver high-quality, cost effective healthcare in the communities we serve. With patient first mentality and then the community, the human resources department has to ensure that it recruits competent individuals from hospital employees to the corporate level. The vice presidents who fall under one position would cover the organizational objectives and strategies ensuring that their goals line up and compliment the overall goals. Right now, there is increased focus on recruiting in the registered nurse field due to the shortage of licensed nurses in healthcare. The vice president and group of operations and recruitment deal with the nursing shortage and ensure that business is doing everything possible to get these vacant positions filled so that the patients and communities will not suffer. The organization will pay for any of employees to get their nursing degree along with scholarships for employee children who wish to go into the nursing profession. The vice president of community relations and foundations would ensure that people have a positive presenc e in the communities. Manager oversees projects such as our community day whenever individual work with United Way to serve the community. The company will be sponsoring various events, including performing arts, museums, and school partnerships. Employees will be volunteering in different non-profit agencies. Internal and external assessments and forecasts would be done by the vice president of the human resources information system on both the corporate level and the hospital levels. The development of a Talent Management program helps to guarantee that employer, has the right people in the appropriate jobs. If an employee is not matched up correctly, then that group works on matching them so that they can be relocated to other areas of the company where they will be more beneficial. The vice president of HRIS and his group would be the ones handling these internal and external assessments. A couple of years ago, there were layoffs at the organization in the job, but they were at the corporate level not the hospitals. Some individuals were relocated to other positions due to the Talent Management system, and other people were offered early retirement and others severance packages. The vice presidents of employee relations and the vice president of benefits and compliance would also be involved in the area. They not only want to look within the communities in which company served for employees, but also wants to ensure that person look within the organization to fill positions. These vice presidents would work together to see that the entire employee package is complete and that the employee has everything covered from hours to insurance and stock options. These vice presidents and their groups cover all of employee’s organizations, so they not only have to be concerned with hospital employees. In addition, they have to be concerned with all of our employees, including executive management. According to the American College of Healthcare Executives, â€Å"out of 300 hospitals surveyed, the overall turnover rate for 2010 was 16 percent nationwide† (Modern Healthcare, June 20, 2011, p. 33) Often a company thinks of the employees at the hospitals such as nurses, clinicians, technicians, etc. but doesnt think about the executives that are at the hospital. The company must ensure that they are satisfied employees as well. All the groups of the human resources department work together for the benefit of all employees. There are many things that come into play, such as ensuring a person has competent HR employees who can assist others within the organization. HR wants to recruit the best people it can and to have a diverse workforce within the organization. Once they are recruited, HR wanted them to remain happy and realize that they can have a career and not just a job. Management wants employees to realize that this is an organization where they can grow with the company and that their HR department is pleased to help them do so. Health care HR departments realize the value of healthy employees, and some organizations have even started programs for the employee’s family. â€Å"While most big companies already have employee wellness programs, the newest trend is expanding those efforts to include dependents† (Bloomberg Business Week, January, 21, 2010) If company employees are happy, healthy and their families are the same, business will have a satisfactory employee who will display those duplicate qualities as an employee daily. REFERENCES American College of Healthcare Executives, (2011, February 11) American Society for Healthcare Human Resources Administration – Mentoring Program. Retrieved from www.ashhra.org Flynn, W., Mathis, R., Jackson, J. (2011). Healthcare human resource management. Mason: Cengage Learning Flynn, W., Mathis, R., Jackson, J. (2011). Healthcare human resource management. (2nd ed). Mason,OH: Thomson South-Western/Cengage. HCA – Hospital Corporation of America: About our Company. Retrieved from http://www.hcahealthcare.com Health Care: Human Resources Targets Your Family. Bloomberg BusinessWeek (2010, January 21). Retrieved from http://www.businessweek.com/magazine/content/10_05/b4165067423261.htm Hospital CEO turnover by state. (2011, June 20). Modern Healthcare p. 33

PESTEL Analysis of ADMAC

PESTEL Analysis of ADMAC A PESTEL analysis is a business measurement tool. PESTEL is a short form for Political, Economic, Social, Technological, Environment and Legislative factors, which are used to assess the market for a business or organisational unit. The PESTEL analysis is a useful tool for understanding the environmental influences in which organisation are operating, and the opportunities and threats that lie within it. By understanding the environment in which is operating can take advantage of the opportunities and minimise the threats. Specifically the PESTLE analysis is a useful tool for understanding risks associated with market growth or decline, and as such the position, potential and direction for a business or organisation. PESTLE analysis is in effect an audit of an organisations environmental influences with the purpose of using this information to guide strategic decision making. The assumption is that if the organisation is able to audit its current environment and assess potential changes, it will be better placed than its competitors to respond to changes. PESTLE analysis can be used for business and strategic planning, marketing planning, organisational change, business and product development and research reports. To be effective a PESTLE needs to be undertaken on a regular basis. Organisations that do analyses regularly and systematically often spot trends before others thus providing competitive advantage. The Purpose and Function of PESTEL Analysis The purpose of the PESTEL analysis to assess the industry which and company is in. The analysis is to help make decisions and to plan for future events which they operate in the organisation. In addition PESTEL analysis helps to understand the limited influence or impact and all factors that influence an organisation but are out of its direct control. An organisation on its own cannot affect these factors, nor can these factors directly affect the profitability of an organisation. But by understanding these environments, it is possible to take the advantage to maximise the opportunities and minimise the threats to the organisation. Businesses need to take a pro-active approach and be ahead of these changes, rather than hurriedly making alterations to products and processes in a reactive way. This can be achieved through a PESTEL analysis, i.e. an investigation of the Political, Economic, Social, Technological and Legal influences on a business. These forces are continually in a state of change. Political factors are how and to what degree a government intervenes in the economy. Political changes are closely tied up with legal changes and it continually being updated in a wide range of areas. Specifically, political factors include areas such as tax policy, environmental regulations, trade restrictions and reform, tariffs, and political stability. Political factors may also include Social and employment legislation and it will provide information about potential opportunities and threats around labour changes, for example skills shortages. Economic changes are closely related to social ones. The economy goes through a series of fluctuations associated with general booms and slumps in economic activity. In a boom nearly all businesses benefit and in a slump most lose out. Other economic changes that affect business include interest rate, exchange rates and the rate of inflation. In addition Stage of business cycle, Unemployment and labour supply, Labour costs likely changes in the economic environment. These factors have major impacts on how businesses operate and make decisions. Businesses will be more encouraged to expand and take risks when economic conditions are right. For example low interest rates and rising demand. Social factors include health consciousness and include the cultural aspects, career attitudes, population growth rate, age distribution and emphasis on safety. A major component of this is a change in consumer behaviour resulting from changes in fashions and styles. Trends in social factors affect the demand for an organisations products and how that organisation operates. Technological factors include technological aspects such as reduction in communications costs and increased remote working, automation and Impact of Internet. New technologies are continually being developed and the rate of change itself is increasing. The creation of databases and electronic communications have enabled vast quantities of information to be shared and quickly distributed in a modern company enabling vast cost reductions, and often improvements in service. They can determine barriers to entry, minimum efficient production level and influence outsourcing decisions. Furthermore, technological shifts can affect costs, quality, and lead to innovation. Environmental factors include ecological and environmental aspects such as weather, climate, and climate change, which may especially affect industries such as tourism, farming, and insurance. Furthermore, growing awareness of the potential impacts of climate change is affecting how companies operate and the products they offer, both creating new markets and diminishing or destroying existing ones. Legal factors include discrimination law, consumer law, antitrust law, labour law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products. In addition this may impact access to materials, quotas, resources, taxation imports and exports etc. Discussion of most pressing issues of company currently facing on ADMAC is the well reputed Real Estate Management and construction company in UAE. Over the past 30years the company successfully completed number of real estate residential projects in UAE. Due to nature of the ADMAC with particular reference to how it has running itself and the current economic climate the assessment of external factors by a PESTEL analysis has been crucial in ADMAC success. This is becourse ADMAC has taken into account the implication for consumers, employees, associated organisation and the company mission statement. Each external factor would have been and continues to be examined and categorised in terms of whether its implication is negative or positive large or minor significance, continues impact so on. Whether the scanning of ADMAC, economy downturn in UAE is most pressing issue of the company has faced. Following discussion is to explain how it impacts the company. Past recent years there was economy boom at UAE, more development projects, infrastructure projects and real estate project was started and huge amount of money was invested. The sharp increase in construction, along with other key factors, has meant the industry was seeing a lack of skilled and unskilled construction staff. The demand for certain categories of employees and skill is also influenced by changes in social structure in an economy. Firms employing in construction have greatly enhanced the worth of technicians, surveyors and engineers during the last couple of years. In that time the firms are offer generally high salaries and wages due to competition of workforce of industry. The boom of economy now over, while the present it going to down little by little, therefore the climate of economic and labour market in UAE is low. Companies operating in fields like ADMAC have compelled to reduce their workforce due to high competition and short of new real estate construction projects. ADMAC have maintained excess workforce up to now but still excess labour turnover creates unnecessary expense and reduces efficiency to the firms. In some situations even after implementing some of the cost saving initiatives, redundancies can still become inevitable and this can pose significant challenges for an employer as many complex issues need to be address including legal, compensation, natural turnover of workers of the company and future economic changes of the region. Most property markets are certainly influenced by the forces of supply and demand. In the economy boom time thousands of new residents and workers are arriving in UAE causing demand for property to increase. In that time, many firms like ADMAC were having more than enough real estate construction projects. Unfortunately economy is now downturn, therefore many residential properties are not rented out or relinquish. The result of that is either ADMAC or other firms in the field are unable to get value for money from the residential properties where they were invested. On present economy climate of UAE, the investors are not investing a new residential project. Therefore competition between contractors are high due shortage of residential project. As a result ADMAC used to reduce their profit and risk markups to win the new contracts. In this reason the company profitability is squeezed or some financial losses due to unexpected risk in the construction. The above impacts are currently most pressing issue of ADMAC and those are occurring company financially unstable. 4.1.0 Example of PESTEL. POLITICAL The UAE Government has established a Federal Real Estate Regulatory Authority in order to co-ordinate regulatory efforts at the local and federal level. [source: EstateDubai.com] The main concern of the authority is about foreign property developers, who wholly finance their projects from local banks, without sufficient capital. Some foreign developers even depend on the local banks for complete funding, putting the lenders at risk of losing their finances, when the developer fails to complete their projects, or flee the country, leaving behind a huge debt. The government intention a regulation is to limit the finance being made available to foreign developers, who do not have a stake in the capital of their projects. So that regulation is help to keep real estate sector safe during the recession time. Over the last few years the UAEs real estate property market seen remarkable growth. The local burgeoning real estate property industry is anchoring the UAE governments economic diversification efforts. Favourable government policy frameworks and active participation of private sector have facilitated one of the worlds most desirable economy environments in terms of investments and revenue generation. Further, population growth, rapidly increasing economy, progressing service sector and promising travel and tourism sectors, rising purchasing power and strong consumer confidence are driving the industry. The modern shopping malls anchoring modern hypermarkets, highly developed free trade zones, shopping events and relaxed tax provision provide auxiliary growth thrust to the real estate sector. ECONOMY Economic conditions are influenced by political and government policy, being a major influence affecting government decisions. The UAEs central bank was keeping interest rates low to encourage economy growth in the country during the recession time. [www.arabianbusiness.com]. Interest rates play an important role in real estate activity. High interest rates tend to freeze the real estate market. If the interest rates are low, housing is more affordable and also is encourage homeowners to upgrade their houses. This will increase the demand of Real Estate market. In other hand interest rates affect the cost of capital and therefore to what extent a business grows and expands, it will be attractive for company to invest and grow with expectations of being profitable. Oil Company in UAE has decided to increase petrol prices by 11% which is highest percentage of gulf region.[source: Khaleej Times]. This price hike of the construction materials is attributed to the increase in fuel prices as they have directly impacted the construction and transportation costs, thus having a multiplied effects and a significant decrease in profit margins of the company. SOCIAL The UAE is very receptive to inflows of educated skilled people. The expatriate community is one of the largest in the world. However, for the most part the process for obtaining a visa is very simple and most applications are accepted. In this reason, UAE construction and real estate sector not expecting shortage of skilled workforce in the country near future. The UAE is a traditional Muslim country where the teaching of Islam plays a vital role in every aspect of life. From politics to education, from business to foreign relations, people look to Islam for direction. Thus the women have many more restriction as per their traditional teaching. Although, the society is slowly accepting women in the workplace. According to recent reports, now more than ever women are entering the workforce and even starting their own businesses, which is a significant improvement considering the restrictions women face. For the construction sector, women of the UAE and their continuing advancement mean a potential market with wide possibilities. TECHNOLOGY Technology is widely recognised by on strategic management as part of the organization and the industry part of the model as it is used for the creation of competitive advantage. Today, this means using computers wherever possible is to be easy organisation work process. Keep detailed record that can be accessed immediately, make financial transaction faster. Maintain the necessary level of stock factories or retail outlets or speed up communication via the Internet and emails. The effectiveness of companys advertising, marketing and promotional programs. The new technology of internet and television which use special effects for advertising through media. They make some products look attractive. ENVIRONMENT UAE new infrastructure facilitate plan including high speed metro projects and road project interconnecting with seven emirates will foster higher development and maturity in the real estate market. The prices of properties located close to metro stations and bus stations are already beginning to rise, marking the first signs of a transportation plan effect on the property market. The trend implies that with just three months left for the opening of Metros Red Line, home buyers are already beginning to take into consideration the ease of transport when choosing their home. This is a positive sign for real estate market, which has had a difficult year with the prices of flats and villas. One of the main reasons UAE is gaining popularity and attracting investors and visitors is the attractions it has to offer. Here the sun shines all around the year and the city offers a taste of exotic and exiting pleasures to all its visitors, irrespective of their age. All the modern facilities and infrastructure of the west combined with eastern hospitality and local customs make one feel like home in UAE. This has led to many people migrating here for work and living in the mild weathered heaven. This increased the demand for real estate and property and renowned developers and builders stepped in to adorn UAE with the worlds most exciting towers, shopping plazas, residential duplexes and business complexes. [source :BuyDubaiproperty] LEGAL Legislations pertaining to issuance of permanent resident status for foreigners purchasing a freehold property in select housing projects will further strengthen the real estate market in UAE. Recently, UAE government reviewing their property market regulation to assess the impact of the global financial crisis on current economy climate in the country, which has been hit due to an outflow of capital. According to the Gulf news The UAE federal government is reviewing the issue of freehold property visas linked to foreigners ownership of properties in different emirates. It is positive news and will bring a lot of faith and confidence in the market and freehold visas is to attract foreign investors to real estate sector in UAE. Mortgage Law No 14 for 2008, legalizing the housing finance sector in a 35-article law includes all procedures concerning a mortgage and its legal effects on the concerned bodies, as well as execution procedures on the mortgaged property, and the relations between the mortgage lender and borrower based on international best practices. The law will help better regulate the emirates growing real estate market, partly tainted by project delays and corruption probes. The law stipulates that mortgage contracts be registered with the Land Department, specifying the size of the loan, the repayment period and the value of the property. The law makes all mortgage deals that are not registered with the Land Department null and void, allowing the department to better regulate property and mortgage transactions. The law also requires that mortgages taken out on properties be sold by registered financial institutions, and be insured. It also regulates relations between both parties involved in the mortgage process, and the Land Department, which is responsible for implementing the law and ensuring the rights of both parties. Under the law, mortgage lender shall be a bank, financial institution or a finance company licensed by the UAE Central Bank to practice the activity of property finance. The law will definitely boost investor confidence in the real estate market of Dubai and expand the housing finance sector. 6.0.0 Conclusion Business planning at planned levels is a continuing process by which the long-term objectives of a company may be formulated, and subsequently attained, by means of long-terms planning actions designed to make their impact on the company as a whole. Corporate planning also involves deciding the policies of the company in pursuit of its objectives. Thus business aims and ethical considerations are brought together. PESTEL analysis looks at the external environment influence and is an appropriate strategic tool for understanding the environment in which business operates, enabling the company to take advantage of the opportunities and minimise the threats faced by their business activities. When strategic planning is done correctly, it provides a solid plan for a company to grow into the future. With a PESTEL analysis, the company can see a future of time, and be able to clarify strategic opportunities and threats that the organisation faces. By looking to the external environment to see the potential forces of change looming on the future, firms can take the strategic planning process out of the field of today and into the future.

Essay Concerning Brave New World :: essays research papers

The novel Brave New World by Aldous Huxley, presents the portrait of a superficial utopian society. Huxley presents his utopia as a perfectly functioning society, but makes the reader question many aspects of the new civilization. While engaged in the book, a reader is often appalled by the lifestyles of the residents of "brave new world." When a reader does this he or she is comparing the society to his or her own. The only way a person can justifiably criticize the society in Brave New World is from their own subjective vantage point. It was the anthropologist Geertz who said that a culture cannot be examined completely objectively. So when a person critiques a society it is based on the values and mores of their own culture, and this is what I will do when considering what is objectionable and what is acceptable in the "brave new world" society. Huxley wrote the book primarily as a satire that would lead to change. In 1932, changes in science were becoming prevalent and Huxley noticed these changes. With the invention of the assembly line, the Ford Model Twas produced allowing people to afford cars. Huxley could see where these advances in science were leading, and this lead him to develop his startling story. When a person thinks of a utopia he or she thinks of a place where everyone is happy, disease is nonexistent, and strife, anger and sadness are unheard of. Huxley created a society where all of these are true, and still one questions whether or not it is truly a utopia. As people in our society look upon "brave new world" they see it as a place of immoral behavior and obscenity. Could this possibly be because they are conditioned themselves, and cannot realize it? They could just as easily be conditioned into thinking that only their thoughts are correct. Everyone's goal in every culture is to reach a state of ultimate happiness. The society of "brave new world" is the same, but they go about it in a much different way. People argue that the society of "brave new world" is immoral, and evil, but once again they are enforcing mores of their own society while examining other culture. Because the only way to critique the society of "brave new world" is subjectively from our own point of view, almost every aspect of the society is objectionable.

Essay --

Kelly Larson The Glass Castle Book Review The Glass Castle, written by Jeannette Walls, is a fiction, memoir, usually recommended for young adults. It’s based on a true story, from the viewpoint of a young girl about the struggles of her childhood. Just like the book Half Broke Horse, it describes the hardships they faced as children, and how they beat the odds of following in their parents’ footsteps knowing that just because they had a bad childhood, didn’t mean they were going to have a bad life. The book starts off displaying that the parents show little interest in their kid’s safety and exposure to the world. They moved from town to town for as long as their Dad could hold a job. They lived anywhere from the dessert grounds, to abandon houses, and when they were really desperate, the Grandparents house. Their dad was a brilliant man who taught them everything from physics, math, and astronomy, to capturing their imagination and teaching them to live without fear. But, from his own childhood experiences, he had become an alcoholic and was hardly ever home. When they moved on ...

Descended from Jung

Dr. Katherine Benziger dedicates one of her books, â€Å"Thriving in Mind† to her grandmother who worked with Carl Jung and Anna Freud, so it is no great leap of logic to discover her psychological influences (2000). And, one look at her work makes her claim as the next generation of Jungian researcher easy to justify. As neuropsychologist, she is focused on understanding the physiology of the brain as it applies to personality. Her ties to Carl Jung run deep, she has been gust faculty at the Jung Institute and both her mother and grandmother studied Jung.Benziger â€Å"is an internationally recognized expert on the physiological foundations of Dr. Carl Jung's type model. [She] is known as the foremost expert on Falsification of Type and its costs to the individual and society. † (â€Å"Advantara† 2006). Benziger’s love of Jungian philosophy started early. Her maternal grandmother studied with Jung in Switzerland in 1933 and her mother studied with Murray Stein at Chicago’s C. G. Jung Institute. Benziger was born into a psychology-education household, with both of her parents teaching at Southern Illinois University in Carbondale during her formative years.She returned to Carbondale in 2003 to care for her mother and now operates her practice and world-wide consulting business. Benziger has an MS in Strategic Planning from the University of Wisconsin and a PhD. in Psychology from La Salle University. She has had her own consulting practice, KBA, since 1978. Her focus has been to help her clients increase their effectiveness while increasing their physical and mental health (Benziger 2007). In essence, Benziger’s theory is the next step in Jungian psychology, so it is not at all surprising that she is recognized as an international expert on the physiological foundations of Dr.Carl Jung's type model. Most especially she is known as the foremost expert on Falsification of Type and its costs to the individual and society. (Benziger 2007). Benziger has worked in the USA, Canada, Latin America and Europe. She has been on the faculty of The American Academy of Medical Directors as well as been guest faculty at The Jung Institute in Switzerland and for http://www. cgjungpage. org (Benziger 2007). â€Å"She is an acknowledged expert on the physiological bases for: TYPE; and for what Dr.Jung called Falsification of Type and its Costs – to individuals and teams. Dr. Benziger's goal is to help individuals thrive alone and as an active part of a marriage or work team. Working to help individuals understand and overcome burnout and mid-life crisis is of primary importance to her. Consequently, Dr. Benziger developed a next step tool, the BTSA, 14 years ago, to assist individuals in sorting through the skills they have learned to do well and value to identify their true natural gifts. † (PersonalityType 2007) What Dr.Benziger has done is to take the Jungian model of four functions and add newer in formation regarding the function of the brain to develop a fur-tiered analysis of thinking types, the way the brain works. In her earlier works, including The Physiology of Jung’s Four Functions & Their Organization (1998), Benziger argued: Jung’s four Functions are rooted in four distinct areas of the cortex. Thinking is housed in the Left Frontal Lobe. Intuition is housed in the Right Frontal Lobe. Sensation is housed in the Left Posterior Convexity. Feeling is housed in the Right Posterior Convexity.Jung’s assertion that each of us has one Natural Lead Function is the result of a neuro-chemical – physiological fact that each person has one area which is 100 times more efficient than their remaining three areas. Jung’s assertion that each person has two natural auxiliaries can be understood to be the natural result of the brain’s structure. Factually speaking, neuronal bridges hardwire a person’s Natural Lead to their auxiliaries, m aking communication between their lead and auxiliaries easy, even though each actual auxiliary is relatively speaking highly inefficient.Jung’s assertion that once a person’s Natural Lead Function has been identified, one can confidently calculate the person’s greatest Natural Weakness, is the result of the simply fact that there are no diagonal bridges in the human brain. The difference between the Feeling Function and Emotions can be understood more clearly. The Feeling Function is a cortical capacity to recognize the presence or absence of harmony – between colors, tones, or human beings. By contrast, emotions are a limbic capacity to experience delight, anger, fear, grief. (Benziger 1998) This background has then been combined with the on-going research of Dr.Arlene Taylor regarding PASS, Prolonged adaption Stress Syndrome, to apply Jung’s theories about fasifying type to her own reaserch about identifying type. Benziger has developed a persona lity assessment test which she uses to help people identify the type of work that they should be doing and the way that they should be doing it. The classification is a little left brained ad right brained combined with front and rear brained. She argues that people often have been taught by societal values to operate in a manner that does not correlate with their natural inclinations.This causes stress and forces the person to work harder to do the same job that someone more inclined for that type of work can do easily. In essence, it is the explanation why some people can stare all day at columns of numbers at enjoy the minutia of trying to find one number out of place while others need to be behind the lens of a camera or writing creatively. (Benziger â€Å"Thriving in Mind† 2000). Perhaps Benziger’s biggest contributions to the field then are in her international work in human resources.She believes that by teaching corporations to hire the right person for the rig ht job, as evidenced by their â€Å"type† inclinations, corporations can increase productivity and reduce employee burnout. At the same time, by allowing employees to adapt to do the work in a manner that is best suited to their mind type, the company can reduce stress-related illness and employee dissatisfaction (Benziger, 2000). To this end, she has developed a world-wide consulting firm which specializes in teaching human resources professionals around the world how to motivate and train employees.She conducts several international seminars annually designed to assist people with identifying type and identifying falsification of type. Falsification occurs when we have been trained by society that some skill is more valued than another and therefore suppress our natural instincts for self-gratification in order to please society—in the form of parents, spouses, employers or society as a whole. This is the primary cause of stress in most people’s lives, Benzige r claims. (â€Å"Thriving in Mind†2007). Ultimately, Benziger takes the Jungian theories of personality and translates them into something more.â€Å"Many people understand the Jungian functions as being qualities of people’s â€Å"personality†. Instead it should be pointed out that personality is only one physical manifestation of cognitive function. In other words the way your brain/mind works determines how you behave and appear to others. Your outward behavior or â€Å"personality† is a â€Å"product† of your cognitive functions (function follows form). You are your mind. â€Å" (â€Å"Time for Love† 2007). Benziger’s impact has been to revolutionize human resources, for those who are listening. Her clients have included the Mayo Clinic and Proctor and Gamble-Latin America.Her work with Dr. Taylor on PASS has included an 11-year study on the effects of falsification of type on stress levels and she has lectured international on women and leadership. Clearly, her work is impacting others as Dr. Tarylor is one of many psychologists who have adopted the Benziger personality assessment as a means of identifying type and helping people to find their appropriate cognitive function. Dr. Benziger has written half a dozen books describing her theories, created her own assessment tests and spent more than 25 years developing her personal practice and international consulting firm.She offers an average of four international seminars a year and her classes are recognized as interntional personal coaching continuing education credits. Benziger’s philosophy was the subject of a year-long series of columns in â€Å"Heartland Women†, a bi-weekly news magazine in her hometown of Carbondale. Essentially, quoting deeply from her latest publication, â€Å"Thriving in Mind†, Benziger argues that we must take the time to identify how our mind prefers to work as opposed to what society tells us our preferenc e should be.For instance, society often tells young women that they are not equipped for math or science when it may be exactly what a particular girl needs to be studying. She has also expressed concerns in this impact cognitive patterns have on the way we teach and learn. Some people, depending on their cognitive function types, are very good at learning patterns and others are better at seeing the larger picture, instead of the details.Neither is necessarily an inappropriate method of thinking, but right now, based on current standardize intelligence tests and other standardized testing, those who can innately recognize patterns are assumed to be more intelligent than those who view things spatially, for instance (Benzinger, â€Å"Thriving in Mind† 2000). Ultimately, the work of Dr. Benziger should prompt a great deal more study. Her insights are not necessarily clearly conveyed in her works, which is a distinct failing of her works, but the basic premeses are worthy of no te.She has built her work on a strong foundation of Jung’s theories of personality and Maslow’s hierarchy of needs. She ties the classics of psychology into a modern explanation of why the body causes itself stress and how people can live happier. She understands the basic concepts of neurology and attempts to use them in conjunction with psychology to promote a better understanding of the functioning of the human mind. It is saddening, therefore, that this brilliant researcher has not found the creative mind that can work with her and best express her ideas to the world and promote them with the psychological community.Her ideas are sound and should be the basis for additional research. ? Works Cited â€Å"Benziger Conference† , Accessed December 19, 2007 Benziger, Katherine. â€Å"The Physiology of Type: Jung's Four Functions,: KAB Publishing, 1998. Benziger, Katherine. â€Å"Thrving in Mind† KAB Publishing, 2000. Katherine Benziger biography, Benziger . org, Accessed December 19, 2007. â€Å"Physiology of Type† Accessed December 19, 2007. â€Å"Time Enough For Love† , Accessed December 19, 2007.